General Information
What I am good at
My Experience
2021-Present
UX | UI Design Lead
Thango Vietnam - THANGO VIETNAM
Company description: THANGO VIETNAM is an IT outsourcing company - Iot Platform, ...
Company size: 30-50 employees
Report to: Project Manager

(b)Design lead & management team. (/b)
Projects:
* Cryptocurrencies wallet (Withdraw, Deposit, SWAP, Transactions, User Management, , ...)
* Smarthome (platform web & mobile app for real eastate, store, restaurant)
* Smartcity: (platform web & mobile app for goverment, citylife, real estate project)
* POS sell software ( platform we & mobile app for FMCG, F&B, retailer)
* CRM websoft for hotel, restaurant, retailer.
I'm very nice to share a lot if you are intesresting.

Responsibility:
Ux Design:
- Receive requests from customers and superiors work with the product development team to plan the implementation. (Nhận yêu cầu từ khách hàng và cấp trên làm việc với nhóm phát triển sản phẩm để lên kế hoạch triển khai).
- Design research for markets, users, collect positive and negative feedback for analysis and detail and edit or develop better products. (Nghiên cứu thiết kế thị trường, người dùng, thu thập phản hồi tích cực và tiêu cực để phân tích, chi tiết và chỉnh sửa hoặc phát triển sản phẩm tốt hơn.)
- Ask questions to customers and users to understand the project's requirements through Investigating through Google's interview form or interviewing users directly. (Đặt câu hỏi cho khách hàng và người dùng để hiểu rõ các yêu cầu của dự án qua Điều tra thông qua biểu mẫu phỏng vấn của Google hoặc phỏng vấn trực tiếp người dung)
- Analyze survey results to provide customer portraits to analyze the direction of the product. (Phân tích kết quả khảo sát để đưa ra chân dung khách hàng để phân tích hướng đi cho sản phẩm.)
- Conduct coordination with BA teams to build SiteMap and user task flow, Then proceed to design User Journey scenarios to analyze and choose the best option. (Tiến hành phối hợp với đội BA để xây dựng Sơ đồ trang web và luồng tác vụ của người dùng, Sau đó tiến hành thiết kế các kịch bản Hành trình người dùng để phân tích và lựa chọn phương án tốt nhất)
- Proceed to wireframe all screens according to User task flow and user Journey. (Tiến hành thiết kế wireframe tất cả các màn hình User Task Flow và Customer Journey.)
- Userbility Testing and better product improvement. (Kiểm tra khả năng sử dụng và cải tiến sản phẩm tốt hơn.)

UI Design:
- Design user interface according to approved wireframe. (Thiết kế giao diện người dùng theo wireframe đã được phê duyệt.)
- Set up the project's design system (typography, Color, Effects, Components, LightMode & DarkMode, icon, Banner). (Thiết lập hệ thống thiết kế của dự án (typography, Color, Effects, Components, LightMode & DarkMode, icon, Banner))
- Design the Logo and Brand Identity of the project (Mood Board, logo, Stantionery, Brand guideline) (Thiết kế Logo và Bộ nhận diện thương hiệu của dự án (Bảng tâm trạng, logo, Văn phòng phẩm, Hướng dẫn thương hiệu))
- Design other for company (packaging, POSM, Key Visual,…) (Thiết kế khác cho công ty (bao bì, POSM, Key Visual, ...))
- Proceed to prototype on the interface template. (Tiến hành tạo mẫu trên mẫu giao diện.)
- Collaborate with the programer team to perfect the front end (HTML, CSS, ...) in exactly the same way as the UI design. (Phối hợp với nhóm lập trình viên để hoàn thiện giao diện người dùng (HTML, CSS, ...) giống hệt như thiết kế giao diện người dùng.)
- Product promotion design - Digital deisgn with animation video, Post ads on social network, product manual. (Thiết kế quảng bá sản phẩm - Kỹ thuật số với video hoạt hình, Đăng quảng cáo trên mạng xã hội, sách hướng dẫn sử dụng sản phẩm.)

2017-2021
Design Manager
VIFON JOINT STOCK COMPANY - VIFON JSC
Company description: VIFON is an Instant Food Company in Vietnam & Global with famous product: Pho Vifon, Instant Noodles, Fish Sauce, Chilli Sauce, Brown Rice Instant Noodles, Vifon Soup Base, ...
Company size: Over 3000 employees
Report to: Marketing manager & General Manager

Responsibility:
- Research on the packaging market in the food industry.
- Designing new product packaging, editing old product packaging designs.
- Coordinating QC consulting materials with printing techniques for each product package to ensure aesthetics and most cost savings.
- Research in depth on Gravure, Flexo, Process, Offset printing techniques to create beautiful packaging effects for companies and create color security techniques on printed packaging.
- Checking and comparing the number of colors are printed on each product with the supplier.
- Review information about the content, elements, nutrion fact number on the packaging before printing.
- Working with suppliers on new packaging and security techniques.
- Design Key Visual for advertising activities.
- Designing of POSM sales support tools: display shelf, window display, Mascot, store at supermarket, product introduction store, Top Board, Banner, Standee.
- Designing images (Social network Banner, animations, minigame, amination clips, edit video), support & design materials e-commerce channels ,online stores (Tiki, Lazada, Sendo, Shopee, Amazone, Alibaba, ...) and Digital (FB, InstaGram, Zalo, Linkedin, ...).
- Create concepts and shooting food/ meals for illustration photos on packaging. (Sometime)
- Coordinate, participate and consult with Agents in big campaigns such as: taking photos of high-end products, shooting photos for Key Visual, Story board, TVC, Viral Videos./b>
Some TVCs that I have join to with VIFon and Agency,Please visit the link below:
VIFON – Vị Quê Hương, Vươn Thế Giới (Leo Burnett)
MÌ TƯƠI HẤP CHÍN VIFON - DAI NGON, TỐT CHO SỨC KHỎE (Victor Vu)
Design website & landing page for company campains:
+ UX Design: User Interview, Personas, Card Sorting Method, User Flow, Wireframe Drawing, Prototype construction, Usability Testing User Interaction
+ UI Design & Prototy: Figma, Adobe XD, Invision
Management & training:
- Contact point and directly work with the design team of the Group in Europe & USA.
- Giving design ideas, big concepts / Big campains for the whole client's corporation's marketing and communication campaigns
- Brainstom & Develop key visuals for the entire design team to adapt to other categories and monitor the quality of work to ensure the big concept is consistent throughout the approved campaign.
- Training new employees/b> on professional knowledge of the packaging industry in general and the food industry in particular.
- Consulting and repairing the design from the aspect of an experienced designer so that this design will be matched the concept of marketing and the market.
- Management system (more than 800 files) of the company's design.
- Dividing the work according to the strengths of each member in the department.
- Image and art management of VIFON MART system stores nationwide.
- Solving arising problems of packaging with the supplier and reporting to the BOD.
- Weekly & Monthly report.

2009-2019
Creative & Art Manager - Part Time Job
CENTURY MEDIA & TRAVEL Co., LTD
Company description: Century Media & Travel is a company specializing in organizing events for businesses in the real estate industry. We have organized many big events for leading real estate groups in Vietnam such as: Vinhomes (Vingroup), Novaland, Dat Xanh Group, Nam Long, EcoPark (Vihajico), BIM Group, CapitaLand, ...
Company size: 30-50 employees.
Report to: General Manager

Responsibility:
In charge of conceptual design for customer events:
- Printing: Flyer, Brochure, Banner, Standee, Invitation Letter, Project Profile, Catalog, Voucher, Award Table.
- Film: 3D Film introducing the project, TVC film, Sitcom film, ...
- Event: Surveying and proposing event premises, concepting ideas for events, developing the perspective of event space, proposing overall program scenario including: theatrical script (sound & lighting), program script (MC script, BOD script, dance band script, singer, event timelilne).
- Choreograph: Choosing a subcontractor for the stage, choreographer opens the opening ceremony, a song for the singer, Drama MC's Brief, BOD's Brief -> Rehearsal.
Recently done projects:
- Ceremony for sale of apartments Habitat - Binh Duong
- Gratitude to customers Lancaster - Lincol
- Ceremony of Parl Legend sale opening project
Please visit my portfolior link to see more: Download my full Portfolio

2015-2017
Group Art Director
CCCreative | Boutique Agency Company description: An Agency of Creative & Design of FMCG Companies in Vietnam & Global
Company size: Over 10-30 employees.
Report to: CEO

Responsibility:
- In charge of the design department of the company.
- A staff development and design of innovative companies.
- Meet customers to exchange partners for future projects.
- Creation of new ideas for the marketing strategy of the customer market.
- Contact charge production & quality management of the company's production POSM customers.
- As prices and look for a strategic partner for the company.
- Weekly work reports, monthly to the CEO.
Our Clients:
- Cocacola VN & CCSAI (Adapting Leader Design of Carma “Uống Cùng Cảm Xúc” Campain – 2016)
- Pfizer ( Design Identity of pharmacy 2012-2015)
- Vedan (packaging design seasoning vegetables)
- Wrigley (Sing Gum Double Mint, Cool Air, Extra, Sugus Design POSM on Chanel MT)
- Tiger (Design on activation roadshow of Tiger Crysral – 2011)
- Heineken (Design Lighting Banner in Night Club – 2011)
- Unilever
- Nestle
- …

2014-2015
Art Manager
D&G Vietnam & Diligo Vietnam - Diligo Holding

Responsibility: • Strategic planning: Develop creative plan for all projects. Align with internal clients and agencies for creating concepts.
• People Development: Staff coaching in both of strategic thinking and working skills to develop concepts via 2 key factors: encourage creativity & motivate people.
• Brand Design & Creative: Lead creative directions of 3D and 2D tasks. Provide key visual branding image through deep understanding of brand essence.
• Develop advertising material by channel: Provide channel material guideline, work closely with designers (both 3D and 2D) to design banner, POSM, print ads, TVC storyboard… base on key visual & brand guideline.
• Internal & external event design: Provide the creative direction of all internal and external event design as: Launching new product of the company, agency meeting, year-end party, half business review, sales training … Work closely with design team to design all materials.
• Website development: Co-work with agency & designer to develop outline, UI & UX, website respond, content, testing, …
• Product Development: Lead 3D & 2D design of product shape and packaging through understanding of product & brand concept.
Some TVCs that I have join to with Diligo and Agency,Please visit the link below:
Lipzo - cười tỏa diệu kỳ
Lipzo -Tìm lại nụ cười diệu kỳ

2012-2014
Head of Design | Lead UX UI design
Company description: Japanese manufacturer of fashion jewelry and handicrafts.
Key brand: The Ichi | Kimono-Rental Wargo
Company size: 50 employees.
Report to: General Director (Japanese)

UX UI Roles and Responsibilities:

• Manage a team of UI UX Designers to create a comprehensive and ohesive portfolio of next-gen products:
- User Interview
- Personas
- Card Sorting Method
- User Flow
- Wireframe Drawing
- Prototype construction
- Usability Testing User Interaction
• Conduct performance review, evaluate training and development
• Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team
• Conceive, develop, test and present ideas that deliver the highest quality user experience in terms of innovation, simplicity, and consistency
• Collaborate closely with Product Owner, Operations, Developers, Engineers, and Customers to help define detailed product requirements as prototypes, descriptions and detailed wireframes
• Ensure visual communication and brand standards are met
Branding Roles and Responsibilities: • International Strategic planning: Working with Asia Business team to develop creative plan for all of portfolio.
• People Development: Staffs coaching and daily task management of online and offline channel material design (layout, POSM, content, landing page, ...)
• Brand Design and Creative: Lead product key visual, product portfolio, and packaging design through corporate brand guideline understanding (logo, brand icon, POSM ...)
• Online Channel Development: Lead website, landing pages and Google ads development.
• Advertising Material Development: Lead operation of material design for all of portfolio base on brand key visual and brand guideline.

2010-2012
Co-Founder
T’umo Fashion
Company description: Trading company of fashion.
Key brand: T’umo, U’more, T’ara
Company size: 30 employees.

Responsibility:
• Operation Management: Manage all operation tasks of Sales, Marketing, Customer Service, and Distribution.
• People Management & Development: Recruit sales & office staff, coach people base on development strategy and business need.
• Business Management: Manage Financial Performance, balance investment and sales to ensure highest profit.

2009-2011
Deputy Director in charge of Design & Creative
TPI (Truong Phat Information Co., Tld) & Truong Phat Distribution Co., ltd. - A member of Truong Phat Group
Company description: Communication/media and event company; operate in the field of journalism and publishing; exclusive distribution over 200 newspapers and magazine.
Company size: 50 employees.

Responsibility: • Brand Management: Develop brand plan for customer’s brand, lead execution of brand activation and communication activities.
• Event Management: Lead event organization to build connection between readers and editorial staff to improve contents for the magazine, newspaper such as: Press Festival 2009, 2010, 2011; Spring Press Conference 2010 …
• Magazine Design: Manage Art- Creative function, develop magazine layout and design print ads (layout guideline, typography, fonts, photos retouch, monitor print) for many magazine & newspaper such as: Nha Dep magazine, Cong Ly Xa Hoi, Nguoi Dua Tin, Thoi Nay, …
• Promotion Management: Develop promotion program for all of distribution channels (newspaper kiosk discount, kiosk merchandising, insight survey, …)
• POSM Development: Lead POSM development from concept stage to real sample and mass production stage for all of portfolio.
• People management.
• Develop idea and build magazine and newspaper brand to sell.
• Design all of marketing material.
• Consult editor on Art & Design in Newspapers & Magazine.

2006-2009
Designer & Senior Designer (Part time & Full time)
NVG - NHAT VIET GROUP
Company description: Communication/media and printing company; a member of Ringier Group with popular website MUABANNHADAT.COM.VN Company size: 50 employees. | Report to: Manager & CEO

Responsibility:
- Based on the analysis and evaluation data to come up with a user experience (UX) concept, then implement a feasibility assessment with the relevant departments.
- Develop website layout and app layout & user interface (UI)
- Testing layout with UX (Test with 5 users) - if user 85% feel good we success. if they not we have to make it again. - Idea development and execution lead.
- Repair & check the sketch.
- Coordinate with other departments to build new concepts...
- Logo & identity corporation design (Brochure, poster, banner, leaflet, catalogue, company profile, packaging, annual report, calendar,…
- Design & research web applications, website layout (only design not HTML & CSS).
- Art Editor of: MUA BÁN NHÀ ĐẤT magazine – www.muabannhadat.com.vn
- Create concept layout and make layout guideline.
- Manage team in the art: retouch images, typography, fonts, …
- Manage and design the master pager of magazine (magazine cover, print ad , PR letter of key customer)


Outstanding work (websites designed by myself - from 2009 to 2015):

TẠP CHÍ THỜI TRANG in Vietnam
TECKSOFTPRINT in Australia
LEXLEGAL in Australia
TỔNG CÔNG TY TÂN CẢNG SÀI GÒN in Vietnam
HỆ THỐNG TRƯỜNG ISHCOOL in Vietnam
THẨM MỸ VIỆN QUỐC TẾ A&A

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